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Viet Nam Gifts is founded to carry a mission of connecting, increasing the value of agricultural products, traditional handicrafts with the thousand-year of country history. Each product is qualified for the OCOP standard, it brings the flow of culture and history from the past to the modern society based on the core value: "tradition, innovation, and integration ".

The goal of the project is to provide high-quality products, services along with reasonable prices but also "packaging", "labeling" the national pride in many different ways. Not only do Vietnamese proudly use Vietnamese goods, but foreigners also love and trust "made in Vietnam" products.